The Games Logo
The Games Icons
Event Photos
The Games Event Branding
The Games by Body Heart & Soul Foundation 2023 Executed Branding, Merch design, and Promotional Materials for the event. Original Inspiration was drawn from youthful and energetic hand drawn illustrations and lettering. We decided on a more clean and vectorized look to communicate a bit more maturity and give a bold and graphic look to the brand. The color scheme is bright and dynamic while staying gender-neutral.
2023